Good Fortune

Born into humble beginnings, at times homeless, John Paul DeJoria is the poster boy of “conscious capitalism” (a.k.a. “the triple bottom line” – people, planet and profit). GOOD FORTUNE tells his heartwarming life story and follows him as he does business as a means to make the world a better place.

A self-confessed product of the motorcycle gangs of which he was once a member, JP lives an extraordinary life spreading his messages of “success unshared is failure” and “peace, love and happiness” wherever he goes. From helping to create back-to-work programs for the homeless to fighting whale poachers in the Arctic - this is the fascinating life story of a man whose passions for people and planet are deeply intertwined.